Everyone knows that God is the author of love. However, man in general does not understand the love of God. God's love as defined in the Bible is the desire to help others at the expense of self. God committed His Son Jesus to die for every sinner in the world. Every man after Adam was a sinner condemned to hell and no one could help themselves. But God stepped in and provided a way out of hell and a way into Heaven. God tells us what each man must do, every man must confess Jesus as his Savior and Lord. This is not complicated but some men insist on modifying the process to fit their thought pattern. Some men redefine the love of God and they put themselves in charge of the salvation process.
Romans 1:25 Men changed the truth of God into a lie and made themselves more important than the Creator.
Those men think they have changed the truth and love of God, but all they did was change their destiny. God is love and love always tells the truth because the truth can set men free. When men change the truth they set a snare for themselves and then fall for it. Some men don't believe a loving God would ever send anyone to hell, they're right. God does not send men to hell, to those who refuse the truth He simply says, "Depart from Me". Where do the departed go? They go to spend eternity with their father the devil. Just because God loves you, it does not mean you are excused of your responsibility.
Philippians 2:13 For it is God who is at work in you, giving you the will and the power to achieve His purpose.
God is at work in all men, offering them the power to conform to His will. Not all men choose to have God in their life. God is a choice, He will not force Himself on to anyone, He comes by invitation only. Some men cannot believe a loving God would allow anyone to go to hell. A loving, caring God paid the way into heaven for anyone who chooses to go. No man can make an informed decision until they know the choices.
Deuteronomy 30:19 I have set before you life and death, blessing and cursing: therefore choose life, that both you and your children may live.
God so loved the world that He gave His only begotten Son so man would have the choice of his eternal existence. Only a fool would challenge the ways of the Lord. A wise man would submit to the will of his creator. If a man does not understand the love of God he cannot be affected by its attributes. In reality, the love of God can be difficult to understand, but easy to receive. Why would a pure, loving creature like our Lord ever love us sinners? Because He created us in His image. We were to be His kids from the beginning. No man ever hated his own children. He will do anything for them, even give his life.
Romans 5:8 God demonstrated His love toward us, while we were yet sinners, He died for us.
Jesus died for all sinners. Does that mean we can just go about our business and not acknowledge His sacrifice? Man was created to worship. Do we worship the one who died for us or the one who hates the one who died for us? Love tends to draw affection from people, God loved us first to draw us to Himself. I am not an expert on the love of God but I do have this testimony. God loves me so much He sent Jesus to die for me, then He made me a mansion in Heaven where I will spend eternity. I do not have a "loser" attitude because I am loved.